Mike Basich is a bonafide legend who has been pushing boundaries since the 1980s. Long before GoPros, he pioneered the action sports selfie and sealed his place in snowboard folklore with the infamous 'Heli Drop' shot. These days, this master craftsman splits his time between building adventure vehicles, shaping custom boards, and enjoying family life at Area 241 – the off-grid mountain retreat he built by hand in Tahoe's backcountry. With decades of innovation under his belt, Mike continues to channel his boundless creativity into spaces and experiences that inspire us all to keep riding sideways.