Allocate 1% for the planet

Allocate 1%
for the planet

OUR 1% DONATION FIGHTS CLIMATE CHANGE

Life is about give and take, and to keep this balance, we have decided to get involved and to give 1% of our turnover to non-profit foundations involved in social and planet-friendly initiatives. Since 2019 we have been a proud member of 1% For The Planet.

Life is about give and take, and to keep this balance, we have decided to give 1% of our turnover to non-profit foundations involved in social and planet-friendly initiatives. Since 2019 we have been a proud member of 1% For The Planet.

The intent of 1% for the Planet is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.

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- Yvon Chouinard -

The intent of 1% for the Planet is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.

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- Yvon Chouinard -

Membership of 1% For The Planet was a no-brainer for us. Via our membership of the program, 1% of our total revenue (not profit, revenue) goes straight back into making the world better. We go about that in three ways:

    • Direct support of local ecological associations. We feel the biggest difference is made when supporting organizations with clear goals. We partnered with Summit Foundation, who are based near our headquarters in the Swiss Alps, and whose goal is to reduce the environmental impact of human activity in high traffic locations by proposing concrete solutions and raising awareness methods.
    • We allow Nidecker staff & athletes paid time off to volunteer for vetted environmental projects. Their use their skills and experience to benefit the world. We pay, they do good.

  • Approved promotional support. We leverage our marketing know-how to tell earth-first stories.

We think this is a lot, but we can do far more for the planet together than we ever could alone. So next time you’re picking out gear, whether it's from Nidecker or another brand, be sure to look closely for the 1% For The Planet logo.