Stand-up Paddleboards


2010 also marked the debut of Nidecker brand Stand-up Paddleboards. SUP boards are like surfboards but use a paddle for propulsion. This new water board sport was invented in Hawaii and has found wide spread popularity in both ocean towns and regions with lakes and rivers. Building on the success of Nidecker’s SUP boards that are primarily made for flat water, the company founded a signature brand with legendary California surfer Laird Hamilton that specializes in SUP boards designed for waves. “Laird SUP” is now a leading SUP manufacturer with a complete line of boards for all types of paddleboarding.