Since 1887

Nidecker has remained a family business on the cutting edge of manufacturing technology. For generation after generation, our products and innovations have helped evolve every industry we have been a part of.

We began as master woodworkers, starting with wheels and tables before moving on to making sleds, cross-country skis, alpine skis, water skis and even mono skis. In 1984, we began producing snowboards which are now our primary focus. We design several industry leading snowboard brands including Nidecker, Jones, YES, Slash and NOW bindings. In 2007, we also began producing Stand-Up Paddleboards. Our products are currently distributed in 32 countries and have won multiple awards for innovative designs and materials.

Stand-up Paddleboards

2012 / Henry V & Brothers

2010 also marked the debut of Nidecker brand Stand-up Paddleboards. SUP boards are like surfboards but use a paddle for propulsion. This new water board sport was invented in Hawaii and has found wide spread popularity in both ocean towns and regions with lakes and rivers. Building on the success of Nidecker’s SUP boards that are primarily made for flat water, the company founded a signature brand with legendary California surfer Laird Hamilton that specializes in SUP boards designed for waves. “Laird SUP” is now a leading SUP manufacturer with a complete line of boards for all types of paddleboarding.

2015 and beyond

2015 / Henry V & Brothers

From making ladders and wagon wheels, to skis and then snowboards, Nidecker currently manages seven leading action sports brands including Jones Snowboards, Now Bindings, Slash by Gigi Snowboards, YES Snowboards, Laird SUP, as well as the namesake Nidecker brand which produces snowboards, snowboard boots, snowboard bindings and also SUP boards. For their steadfast product innovations the Nidecker group collects over 15 design awards annually and continues to grow every brand internationally. As a leader in these respective industries and the oldest family owned business in action sports, the Nidecker family is still thriving and focused on future success.

Product Timeline

For more then a century we have been dedicated to the development and manufacturing of forward thinking and ground breaking products. Fueled by our passion for winter sports and board sports we have produced: Snow Sleds, Cross-Country Skis, Alpine Race Skis, Carving Skis, Snowboards, Splitboards, Stand Up Paddleboards, Skateboards, Water Skis, Kiteboards and Wakeboards. From a wooden wagon wheel to a 3D Nano-Carbon snowboard, here is a timeline of our finest manufacturing achievements:

Company Foundation

1887-1911 / Henri I

In 1887, Henri Nidecker I founded the company in the small town of Etoy, Switzerland on the shore of “Lac Léman” (Lake Geneva). Trained as a carpenter, Henri I mastered the art of bending wood and obtained the region’s first electric motor in 1897. With this powerful new electric tool he produced the most sought after ladders, chairs, furniture, carts and wheel barrows.

The First Skis

1912-1961 / Henri II & III

At the turn of the century the Nidecker workshop moved to Rolle, Switzerland, another small town on Lac Léman. Employing woodworking techniques learned from his father, Henri II produced his first skis in 1912 using Ash wood. By 1946, Henri II had taught his son Henri III the trade, and soon after Henri III built upon the inventive Nidecker legacy by creating the first composite skis made from Ash and Hickory wood.